Higher Education Market Research

Higher education market research carried out by VoicED spans the full range of the higher education sector – including universities, policy makers, sector bodies and regulatory organisations.

Our research team have worked with numerous major universities, including several elite institutions, as well as organisations such as UCEA (Universities and Colleges Employers Association), Ucas (Universities and Colleges Admissions Service) and companies dealing specifically with university graduates, such as Gradweb.

Our projects in the higher education sphere have focussed on a wide range of topics, including learner-orientated market research (course development, learner satisfaction, alumni surveys etc.) as well as studies to identify and test more commercial aspects of the higher education sector – such as executive education, open-enrolment programme research, concept and product development, pricing, branding and marketing communications for individual schools and faculties as well as for universities as a whole.

The higher education market is constantly changing, and our team understand the value of staying up to date. We have covered topics such as international education accreditation, globalisation, the digital curriculum and MOOCs in the recent past. In addition, we are also aware of the importance of political decisions on the higher education landscape – for instance international student VISAs in the UK.

Higher Education Market Research – Case Studies

We recently conducted a quick turnaround piece of desk research for a major university in the south of England, with a focus on the language industry. Our client required a review of the global market for a specific sector of this industry, to be delivered in a matter of weeks from commissioning to final reporting.

We also regularly work for one of the UK’s most well-recognised universities, across a wide range of research projects. Recent projects have included understanding CPD requirements among teachers in UK schools, developing an international offer, course enquirer satisfaction research, reputation audit for the university business school and creating a strategic plan for developing the university’s  international offering moving forward.

We are more than happy to provide further case studies on request.