VoicED Education Market Research Panel Featured In Guardian Smarter Working

VoicED Education Market Research Panel Featured In Guardian Smarter Working: The VoicED team is pleased to announce that a recent entry into the Guardian’s Small Business Showcase – Smarter Working – has been featured on the Guardian’s Small Business Network. The article is a testament to the success of the online market research panel.

VoicED Education Market Research Panel Featured In Guardian

VoicED Education Market Research Panel Featured In Guardian
Image: Guardian Small Business Showcase

The article highlights the challenges faced when conducting market research with teachers. As such busy people, with hectic schedules it is often difficult, and expensive, to conduct market research via traditional methods – telephone or face-to-face, for instance.

To make it easier for teachers and other education professionals to voice their opinion, VoicED is developed with a unique profiling survey, which ensures only relevant surveys are sent to teachers. In addition, our incentive scheme allows individual respondents to earn rewards (including vouchers and larger prizes through prize draws), not only for themselves but also for either their school or our chosen charity partner, The Prince’s Teaching Institute – it is the respondent’s decision whether to donate to their institution or to the charity, which develops high-quality subject specific and leadership CPD courses for educators.

The article also discusses how VoicED offers much more that market research, through an online portal users are able to access recent education findings from the public domain, and a list of events which may be of interest to them in an easy to navigate calendar.

Maya Winter, Research Manager at VoicED, commented:

“It is great to have our hard work and dedication recognised by such a prestigious organisation, with VoicED still in its early stages.

“The response from the wider education community has been fantastic, and we are now starting to see this positivity filter through to potential clients in both market research agencies and in education companies and organisations. The growth that we have seen is amazing– the challenge is now to maintain such growth for the future and to continue to offer value to both our respondents and those wanting their opinions.”

You can view the article in full on The Guardian‘s website, here.

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