Teacher Market Research
We have conducted teacher market research for a number of clients in both the education sector and in wider, but related areas – such as charities seeking to promote a new resource for instance.
Teachers, and educators in general, are busy people and we find that giving them the opportunity to complete research in their time is a good approach. In addition, we have carried out our own study with teachers to understand what it is they want from VoicED – both as a panel and as a more complete research agency. This research extended in to the correct incentives for teacher market research, the best times to be contacted, frequency, and other key issues.
Through the VoicED Community, we can provide teachers with online surveys of varying lengths, as well as inviting them to take part in online or offline focus groups or other forms of qualitative research.
In addition to our online market research panel, we also have access to an in-house telephone interviewing unit and a UK wide field force and thus can conduct teacher market research through these methods if they are deemed to be more appropriate methodologies for a specific project. In several cases, we have used our online panel to recruit teachers to take part in telephone interviews – working around their busy schedules to ensure a good response rate.
Research we have carried out with teachers includes a global study in to social media use among teachers covering more than 40 countries, teachers’ views on the value of a course being offered by a leading distance learning provider, a study to understand the appeal of a new religious studies degree among teachers, employers and potential students, large-scale quantitative surveys with teachers via a telephone methodology to test awareness and usage of a an education resource relating to blood, organ and bone marrow donation and transplant schemes.
If you are a teacher yourself and would like to take part in market research projects, please join the VoicED Community – you will receive incentives for both yourself and for your school, or for our charity partner the Prince’s Teaching Institute if you would prefer.